WHAT I'M READING

START WITH WHY

Simon Sinek

In this fast read, Simon Sinek describes the importance of finding your "Why" and making it the focus of your business model.

LET MY PEOPLE GO SURFING: THE EDUCATION OF A RELUCTANT BUSINESSMAN

Yvon Chouinard

What makes a great leader? Yvon Chouinard describes his roles as an entrepreneur, climber, outdoorsman, and businessman.